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Global Challenge scoops three new sponsors
By IBI Magazine
Challenge Business, a UK sporting events promoter, has announced that three new businesses are to become official sponsors of the upcoming 2004/05 Global Challenge Round-the-World Yacht Race, which begins in Portsmouth on October 3. Uniysis/EMC, Sony and Stelmar Shipping have all been made official yacht sponsors, bringing the total number of sponsoring companies involved in the Global Challenge to more than 100. In addition, Mellon Bank of the US has been appointed an official consortium member of Team Save the Children.
Using the sponsorship deal to showcase their global strategic partnership is IT services group Unisys and its storage partner, EMC. Dee Caffari, the only female skipper in the race, will be skippering their yacht, which will feature the logos of both groups.
Electronics manufacturer Sony will be sponsoring Italian skipper Amedeo Sorrentino (the first Italian skipper to be chosen for the race), while Stelmar Shipping, an oil transportation company based in Athens, Greece, will be sponsoring Clive Cosby's yacht.
Established in 1869 in Pittsburgh, Pennsylvania, Mellon Bank (a financial services group that specialises in asset management and corporate services) will be aboard Paul Kelly's Team Save the Children yacht in the group's new role as consortium member.
Barclays, BG Group, SAIC, BP and Carte Blanche Greetings are sponsoring the other Global Challenge yachts.
(13 September 2004)

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